To be within the boundaries of Ethics, a Journal-
must subscribe to these particular values: the
principles of — truthfulness, accuracy,
objectivity, impartiality, fairness and public
accountability.
such codes can be found in news reporting
organizations in most countries with
a different term from modern times; it is deri-
ved from Modernism, a movement in art based
on the consciousness that through the mechan-
ical age of industrialism, humankind has evolved
into something very new – what that would be,
would have to be explored by art, and all prev-
ious concepts questioned.
It is a society more technically, a complex of
institutions – which unlike any preceding cult-
ures lives in the future rather than the past”
(A. Giddens,1998,p94).
Giddens has been cited because he addressed
a long-standing divide between those theorists
who prioritised ‘macro level‘ studies of social life
looking at the ‘big picture’ of society – and those
who emphasise the ‘micro level‘ what everyday
life means to individuals.
Or more specifically ‘Media studies‘ is as follows
Media Studies in the tradition of empirical scie-
nces like communication studies, sociology and
economics generally focus on Mass Media, their
political, social, economic and cultural role and
impact in creating and distributing content to
media audiences. And in the tradition of human-
ities literary theory, film/video studies,
cultural studies and philosophy focus on the
constitution of media and question in how far
they shape what is regarded as knowledge and
as communicable.
Media democracy is a production and distri-
bution model which promotes a mass media
system that informs and empowers all members
of society, and enhances democratic values.
The term also refers to a modern social move-
ment evident in countries all over the world
which attempts to make mainstream media
more accountable to the publics they serve and
to create more democratic alternatives.
January 25, 2008 at 20:21 |
Be Carefull What You Say from White Noise on Vimeo.