Journalism. To be within the boundaries of Ethics, a Journal – must subscribe to these particular values: the principles of — truthfulness, accuracy, objectivity, impartiality, fairness and public accountability. such codes can be found in news reporting organisations in most countries with freedom of the press.
Modernity a different term from modern times it is derived from Modernism, a movement in art based on the consciousness that through the mechanical age of industrialism, humankind has evolved into something very new – what that would be, would have to be explored by art, and all previous concepts questioned.
It is a society more technically, a complex of institutions – which unlike any preceding cultures lives in the future rather than the past” (A. Giddens,1998,p94). Giddens has been cited because he addressed a long-standing divide between those theorists who prioritised ‘macro level‘ studies of social life looking at the ‘big picture’ of society – and those who emphasise the ‘micro level‘ what everyday life means to individuals.
Or more specifically ‘Media studies‘ is as follows Media Studies in the tradition of empirical sciences like communication studies, sociology and economics generally focus on Mass Media, their political, social, economic and cultural role and impact in creating and distributing content to media audiences.
And in the tradition of humanities literary theory, film/video studies, cultural studies and philosophy focus on the constitution of media and question in how far they shape what is regarded as knowledge and as communicable.
Media democracy is a production and distribution model which promotes a mass media system that informs and empowers all members of society, and enhances democratic values.
The term also refers to a modern social movement evident in countries all over the world which attempts to make mainstream media more accountable to the publics they serve and to create more democratic alternatives.